new approach to marketing theory. by Indiana University. Bureau of Business Research.

Cover of: new approach to marketing theory. | Indiana University. Bureau of Business Research.

Published in [Bloomington, Ill.] .

Written in English

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Subjects:

  • Marketing.

Edition Notes

Book details

SeriesIndiana. University. Bureau of Business Research. Indiana readings in business -- No. 18., Indiana readings in business -- no. 18.
The Physical Object
Paginationxi, 116 p.
Number of Pages116
ID Numbers
Open LibraryOL17783330M

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He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.

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